
Leveraging Geolocation in Mobile Marketing: Boosting Campaigns With Location-Based Strategies
Customers are always on the go with smartphones in hand in today’s mobile-first society. In mobile marketing, geolocation refers to the use of location data to provide consumers with offers and messages that are specific to their current location. This effective strategy may increase foot traffic, boost engagement, and optimize your marketing budget. Here are some clever ways that companies may use geolocation technology to their advantage in mobile marketing.