We all know how important search engine optimization (SEO) can be to our business. It’s how we get our brand out there, how we connect with potential customers and make sales. But did you know that page speed can also have a huge impact on your SEO success? In fact, Google now rates site speed as an important ranking factor. Which means, if your site performs slowly, it could be hindering your efforts to drive traffic through organic search. So don’t delay – learn why site speed matters when it comes to SEO, and what you can do to boost your site’s performance today!
Google uses page speed as a ranking factor
Google has been using site speed as a ranking factor since 2010. Sites that load faster than others will rank higher in Google search results, and slower-loading sites will rank lower.
The importance of page speed for SEO doesn’t stop at a higher ranking on Google’s SERPs (search engine result pages). If your site loads slowly, people may not be able to access it at all. Slow loading speeds can cause frustration and even lead to abandoning the purchase process.
A slow website leads to a bad user experience
As more and more users are browsing the web on their mobile devices, site speed has become a key factor in determining whether or not a site is successful. Slow websites lead to a bad user experience, which will eventually lead to lost customers. There are several different factors that can have an effect on page speed, including loading time and the size of your images and videos. If you would like to get started with optimizing your website for both SEO and conversion purposes, you should take advantage of Google’s PageSpeed Insights tool. It gives you an overall grade (A through F) on how fast your site loads from desktop and mobile browsers across the world, as well as specific information about how you can optimize each problem area.
Improved page speed can lead to increased conversions
As a result, companies are now making site speed a priority in order to stay competitive in the marketplace. However, it should also be noted that there are other benefits of having faster load times than just an increase in conversions and revenue. For example, research has shown that pages with slower load times have significantly higher bounce rates and abandonment rates than sites with faster loading speeds.
Your website’s page speed can make a huge difference in the success of your online business. Studies show that slow loading sites can cost you anywhere from 7% to 12% of your site visitors. With so many potential customers at stake, it’s important to take steps to improve your site’s performance and keep people coming back. There are plenty of tools available to help you get started with improving your site’s speed, including Google PageSpeed Insights which can analyze up to 10 pages on any given domain and provide suggestions for improvements.
If you think that your website is not performing well or needs to be speed optimized, contact us today, and we will perform a FREE website speed assessment. Send us an email to firstname.lastname@example.org or call us at (210) 996-7176, and we will schedule you an appointment.